If I asked you to mention the most important pillar on which all business transactions hang, what would you answer me? I know some of you would answer me strategy, while others would say market intelligent.

Based on our Advertising Currency model, trust is the most important virtue that regulates all business and human interactions to assure involved parties that their best interests are secured. You can do all the marketing you want, have all the intelligence you can, but if people cannot trust you, be assured they will not buy from you.

If you doubt me, would you, in your right mind, send your money to an online publisher or middleman when your brother is in court suing the same person for fraud? I know you wouldn’t invest your money in an atmosphere with zero tolerance for integrity. If you asked me to show you the biggest weakness of online marketing as currently constituted, I would not point you to technology or systems but lack of trust.

But you may be asking, then why are people still trooping to Google, Amazon, and Facebook to place ads? My answer again is simple: for the lack of better options. As we proceed, I would like to introduce you to that better option that will restore trust among all players engaged in online marketing.

Breaking the Shackles of Manipulation

But what is the secret of these dominant players in online marketing and advertising? They manipulate your details to suit their interests. As long as they keep introducing new “algorithms” each year to “rank” you, they will keep you in a cycle of running to catch up with their new “rules” of the game. This way, the advertiser and publisher have no final say over anything that transpires between them.

You, the reader of the adverts, are also caught in the crossfire with very little control over what you want to view.

However, The Advertising Currency ICO expected on December 1, will change everything—the rules of the game and the playground by creating a new play field.

We shall create a mutually free and trustworthy environment where publishers and advertisers transact without the meddling of third-party meddlemen. Also, you will choose to trade in your own tokens through the advertising and brand marketing industry. Our ICO lets access advertising tokens in the form of radio, TV, airport, social, email, banner, billboard, and public transportation ads.

You Will Benefit Various Ways

Our Advertising Currency model will do the following:

• Remove third-party snooping, thus restoring mutual trust
• Create a system of mutual and communal accountability through a decentralized system of equal community members
• Access to tamperproof records

You Can Trust Again

With renewed hope, I welcome you on 1 December 2017 to start a sure and steady journey back to trust through our transparent Advertising Currency ITO. Join me and other willing investors to restore trust in this sensitive industry.