The Advertising Currency

Powered by sokule.com
The Advertising Currency Model and Ad Privacy: Which Way Forward?
Published 11-18-2017

Have you ever wondered how someone accessed your email and started bombarding you with adverts to attend a conference in Brazil, and yet, you can’t remember ever interacting with them? If “Yes,” then you have a reason to revisit your suspicions and give them a chance.

The sad truth is that the current online marketing that is based on “inspired guesswork” is rooted in serious privacy breach of online users’ information.

You cannot convince me that those advertisers just got my email address from nowhere and then “targeted” me to attend a seminar in Europe within a week’s time without even knowing I could be a student in India. When I see such “targeted ads” or rather, off target nuisance and guesswork, I laugh and cry at the same time.

I laugh because of the folly of these guys since they spend millions of dollars buying private information from the three main internet gatekeepers—Facebook, Google, and Amazon—only to find that they were engaging in trial-and-error. I also cry because innocent and desperate people are held hostage by big players standing between them and their consumers eat their money.

A Timely Remedy

However, don’t despair because the The Advertising Currency ICO we have slated for the 1st of December 2017 is a step in the right direction. With our Blockchain-based model, we will empower you to recover the dignity and sanctity of your user privacy in online advertising.

With our  Advertising Currency in place, you can regain your user privacy as an advertiser or publisher since the main meddle men who are used to meddling in your dealings as self-appointed “gatekeepers” are eliminated.

With our disruptive model, you can participate in online marketing and advertising using our industry-based utility currency. By utility currency, I mean an online currency that allows you to create your own tokens through advertising efforts. Additionally, our ICO will enable you to access and trade in tokens across various advertising forms such as radio, TV, airport ads, social ads, email ads, banners, billboards, and public transportation.

How Our Advertising Currency Will Change the Game

But how will this disruptive model address the blatant breach of privacy by the world’s “big three” meddlemen? We will address it by:

  • Eliminating online snooping
  • Enhancing information privacy by empowering you to exercise discretion when sharing your sensitive details
  • Giving you full control over the adverts you want to view. Currently, the big three gatekeepers allow you some freedom to choose which ads you want to see, meaning, they override your consent
  • Eliminating user information theft because your payment information is not stored under the custody of selfish capitalistic middlemen

Join the Revolution

With your eyes opened by the truth, I welcome you to join me in starting a slow but sure journey on December 1 when we launch our Advertising Currency ICO. Together, we can rewrite the script as well as restore the sanctity and dignity of your privacy in the online marketing industry. 

Tools