"Christmas Gives us the Opportunity to Pause and Reflect

 on The Important Things Around us, a Time When

 we can Look Back on the Year that has Passed 

 and Prepares for the New Year Ahead!"

 David Cameron

 2017/2018

MERRY CHRISTMAS

 Debbieb 

 Still on the fence about a website? It's time to hop off, and here's why.

Are you a brick-and-mortar business? 
How do others find you other than from walking past your door? In order to grow, something needs to be added to your advertising scheme.

Advertising is still the rage and people do take business cards, but there is one difference - the content on the card has changed. Traditional addresses have been replaced by website addresses.

Remember the days when everyone asked for was business cards and brochures? If you attended a networking event empty handed, that was exactly how you were going to leave with nothing.

 

How about a website? 
Below are 8 reasons why your business is already suffering without it. 

1. Your business is never closed

Just like those diners what are Open All Night, you are as well, but without the need to actually be awake for it. Potential customers can find helpful information any time of the day or night. If you have an e-commerce store set up, they can also make a purchase while you sleep.

2. Build brand and credibility

A business that invests in a website shows a commitment to building the business. You can create a logo and a brand for all to see while being seen as a professional in your industry. Compelling content that is fresh also builds reputation and credibility.

3. You are out of the loop

Just like no one would give you a second thought if you didn't have a card or brochure when they find out you don't have a website for your business, you become persona non grata.

4. An excellent advertising tool

While you have all those brochures, flyers, business cards and ads already, make them perform double duty by adding your website address to them. People can share your information with potential customers who are not local so they can see what you are offering as well.

5. Pay more attention to making money

Instead of answering the same question for the umpteenth time over the phone or through email, use a FAQ page on your website.

6. Save money in the long run

Yes, you will save money even if you pay a professional to handle the set-up of your site. Over time, the monthly cost will decrease as your business increases.

7. Updates are easy!

Want customers to know about a new product line? Advertise on your website. This makes email marketing easy because you don't have to fill your copy with the information they can find on your site. Simply plug the new stuff and direct them to the landing page.

8. Customers multiply like rabbits

A website has a worldwide audience. Instead of just those who live in Poughkeepsie, you can reach people in New Delhi, Tokyo, and Vancouver. Everyone who might be interested in what you have to offer can find you.

So what are you waiting for? That website won't build itself. 

It's FREE >>> Go get your own ubub.

 Add Username to your page:

Get your ubub here 

With a ubub you can:

• Add New URL - share a new URL on your page

• My Sites - view & unfollow sites you're following

• Manage Follow - view & unfollow users you're following

• Manage URLs - edit and delete URLs you've shared

 See my ubub here! 

Cool little tool

Got a new app and no icon that says it's yours?

Is your App icon Ugly and Boring?

Not anymore! Make App Icon Here!

Marketing with email

Diamonds may be forever, but permission is not. Even after you have subscriber permission, renew it somehow after around nine months, since that is the typical expiration date of permissions given. Not only will prospects feel respected by your polite behavior, you will rapidly identify who is really interested in your material.

Always test out how your email messages will show up on a lot of different devices. Once you have a design you deem perfect on your computer, test it across all browsers, email clients, and even operating systems if possible. The appearance of emails may vary when viewed on different email providers, such as Gmail or Hotmail.

Allow for conversation through your email marketing message campaign. Ask questions of your subscribers, or post it thought to provoke queries. The responses will make your readers feel like they are part of a relationship instead of marketing targets. The responses you get will help you know where you are going right, and you might discover useful information about your base.

When following up with customers, try following up with a sale schedule. Include a link in order for them to view this schedule. The end of the email could inform them that they can get all the specifics on this sale schedule by clicking on the link that was provided to them.

One way to keep your email readers engaged is to ask them questions. These should not be rhetorical questions, either. Provide a feedback channel they can use to send you answers. You could ask for direct replies via email, or send your readers to your social networking pages. However, you arrange it, asking for two-way communication is a great way to cultivate loyalty in your subscribers.

Use auto responding messages to your advantage in your email marketing campaign. These can help you stay in touch with your recipients. They can be effective if your subscribers sign up for emails about various things you offer. You can tailor these to correspond with the information they signed up for. It also allows you an easier way to stay in touch.

Your email marketing should make use of any branding or design work that your business is already employing. Design new correspondence to match the color tones you have been using. Also, make sure your logo is prominently displayed on all outgoing messages. When your brand has earned trust and has a good reputation prior to the emails being sent out, these emails will simply take full advantage of the good name that you have.