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Make Your Readers Eager to Link
by Juan Robin II

7 Ways to Make Your Readers Eager to Link ...

The biggest reason blog readers don't leave comments - or click away before
they've even finished your blog post or article - is because you haven't
given them any new ideas to chew on... or any reason.

Your readers are also investors, and investors need to be convinced the
venture they're going spend their hard-earned time on is worth it.

If you're like me, however, there are definitely times when you feel as if
you've said it all a million times. There's nothing left to blog about that
excites you. It's just another chore that has to be performed.

Here are 7 ways I jolt myself out of Writer's Blahh, when I'm feeling too
dull to blog. And I discovered - quite by accident - it's also a great way
to give your readers a genuine reason to leave their linkback!

1. Climb the fence and switch sides. For example, if you always blog about
the necessity of keyword research, find all the reasons keyword research
doesn't do the trick - and blog about that!

2. Take a shortcut. One of my favorite shortcuts is to visit,
and read something interesting - and timely - from their "Trending" section.
The beauty of this lies in the fact that what's being trended is
popularity and user driven - which means it's currently on people's minds.
And if what you've read that's so interesting doesn't relate to your niche,
I guarantee that if you write your own posts at all, it will still most
likely spark an idea - a tangent, perhaps; but something related to your
readership, and a new, fresh thought for you.

3. Reverse-engineer a "family story". But first, think of your family
favorites. Which one resonates with you? What principle does it deal with,
and why do you care enough to write? Answer this question - then briefly
illustrate it with the anecdote. People are more likely to identify with a
story than a lecture - and so are you!

4. Relax. Not every post is going to generate tons of links. Some are
like the foundations of a building : They're laying the groundwork for the
second post... or the third... It's more important to be real and keep
your focus on your reader. Ask yourself: "Why does this relate to him?" -
make it a habit as much as writing from a relaxed viewpoint.

5. Piggyback-post. The most effective way to do this is to take a hot
topic currently under blog discussion, and summarize 4 or 5 top arguments
on other blogs, crediting the authors. Not only can this provoke an
immediate linkback from the (top-level) author in question, people will
find it more authoritative (if you're relatively new to the game) than your
personal opinion... and the hot topic has already been identified for you.

6. Look for the Gaps. Just as you would when assessing the competition's
products prior to creating your own, look for the "gaps" your competitors
are leaving in their post

7. Read Authority Blog Comments. Sometimes you can get great ideas for new
blogging subjects in reader comments - particularly when it's a hot topic.
And using the "keywords" their comments generate is a great way to invite
traffic over to your "house".

So there you have it - 7 ways to engage your next blog visitor. Try it for
yourself - and see if these tactics don't generate the side benefit of

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Resource: Juan Robin II Levenswaard
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