A friend asked me a question via e-mail today which makes it all clear to me - 

A strategy in Social Media Marketing should never include measuring or looking at whether or not you are making sales - 

The Opportunities here and on Facebook or Pinterest offer us the ability to let people know about ourselves - our products and our businesses - these opportunities do not offer us an opportunity to push or sell or whatever it is that people think selling their products is about - 

When and if people find out about you - your products and your services and your business and when and if they are ready to purchase something that they are interested in and when they have the money enough to do so - they will make a purchase or buy what it is that they really want - this is a great opportunity to not have to sell anything to anyone and by relieving yourself and everyone else from this pressure - it offers the people of the world the opportunity to buy when - what and if they are ready and can afford what it is that they want to buy -so I would venture to guess in many people's cases - Patience might be the only element that might perhaps be missing - go and enjoy life and everything else will definitely fall into place -