well – from what I see in the business world – each and every business is unique in its own way of doing things – the way that it operates – how it goes about finding or capturing clients or customers and then how from that point it begins growing – and continues on in the face of all sorts of financial storms and hurricanes – not many business go on forever and the strengths and weaknesses of each are not always quite visible to the spectator public – even to the investor in whatever business we might be looking at – one very positive business that we might look at for a moment is Coca Cola – which many people utilize as an example when thinking and referring to branding – but there are developments – changes and nuances occurring each and every day in such a company as this – not always visible to the casual observer but happening never the less – take a look at their products:
https://www.coca-colacompany.com/brands/all/
my point is that not one single product is developed – managed – marketed and sold by one single person – but a whole slew of people or teams and then the bottling and distribution for each of these brands are actually managed by various independent bottling companies:
https://ccamatil.com/Pages/default.aspx
https://www.cokeconsolidated.com
https://www.cokecce.com
in fact here is an official list currently introduced to the public by the Coca Cola company itself:
https://www.coca-colacompany.com/our-company/bottler-web-sites
now what is my point?
well, none of us artist have enough years (at least most artists don’t) to build such an empire as Coke has done till this point in time, however – there are tools now available to each and every artist which can help them *(including myself now) to market their (my) art to individuals throughout the world who are interested in both viewing as well people who are interested in purchasing various art work – but – there might be some changes to both your and the potential customer’s thinking before such tools will be of any value to either side of the equation –
what I mean is – that the delivery system for most businesses back when Coke was started was most of the time a horse and buggy – that went for Coke – Exxon *(Standard Oil):
https://www.us-highways.com/sohist.htm
– Heinz:
https://www.heinz.com/our-company.aspx
– Entenmann’s:
https://www.entenmanns.com/au-ourHistory.cfm#.UfOO_BZ978s
– Hershey’s :
https://www.hersheys.com/our-story.aspx#/the-company
and a little research will show that company’s like Coke are sometimes still mulling over their mistakes that they made 20 years ago:
https://www.coca-colacompany.com/stories/new-coke-and-new-media-reimagining-the-infamous-product-launch-in-the-digital-era
but what we have here is something to learn – lots to learn – there are videos galore about other artists and each of their varying careers as well as business efforts
but – we also have a whole lot of tools to have our work ever seen – let alone presented for sale to people from al over the globe in a fashion never before possible to any individual artist so it may be a prudent move to focus on utilizing these new tools since if we look back at the horse and buggy utilized by most of the companies mentioned above – within a few years of the invention or introduction of the motor car into the system of delivery – there were hardly any horse and buggies that were able to compete with this vast new way of distributing goods throughout the country on the ever growing highway system – and now we have the digital highway – vast – unpredictable in its bursting growth and able to penetrate countries throughout the world with little effort –
Business Opportunities on The Internet
and
Marketing Tools
do you want to limit yourself to a few viewers stopping by your booth at a local art fair? or even a gallery in Manhattan?
things are rapidly changing -
