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Embrace Mobile Technology or Lose Customers: ICANetwork Can Help.


 


In 2009 Apple introduces the iPhone.
The smartphone industry was born.


With the development and distribution
of Google’s Android operating system,
Global Smartphone sales have skyrocketed
from 0 – 297 million in only two years.


It has been apparent for some time now
that the “Mobile Revolution” is on.
Internet searches on mobile devices have
grown five times in the past two years
and today more than 50% of local searches
are now coming from mobile devices.


Did you know? Google reported that
64% of consumers searched for restaurants
from their mobile devices over Valentine’s
weekend, 2012. The study showed that
national chains are light years ahead of
the independents, with only about one
out of eight full service restaurant
chains having a mobile website. The numbers
are even more dismal for independent
restaurants, with only about one out
of twenty utilizing a mobile optimized
site. What makes this statistic especially
shocking is that according to some studies
and reports, half of all visits to restaurant
websites are from mobile devices.


The typical mobile users have different
interests than users of desktop devices.
Studies presented by the Mobile Marketing
Association indicate that the typical
desktop user, when searching the internet
in order to make a purchasing decision
takes about one week to act on that decision.
The typical mobile user takes about an hour
to act on the same purchasing decision.
They are making decisions on which local
merchants and businesses to visit based
solely on what information they found on
their mobile device. In fact, 93% of all
buying decisions start with an online search!
This is huge and should not be ignored.
Mobile marketing is not the future it is now.


According to a study published by Morgan
Stanley, access to mobile information has
to be incredibly user friendly for the mobile
devices of today. Without a proper mobile
website, that business is losing a significant
audience. If a prospect has to scroll to the
left, scroll to the right, enlarge to read,
they will just leave. The number of mobile
sites is growing so rapidly that analysts
predict that mobile sites will get more
traffic than desktop sites by the end of 2013.


Mobile websites increase traffic. Companies
with mobile websites see a rise in repeat
visits. Adding a mobile website to your
customer or prospects web presence comes
with a substantial rise in visitors.
Research done by the Nielsen Companies
show that adding a mobile website
increases traffic to a company’s internet
presence by 13%!


The business owner must understand
just how important and critical the
 digital first impression is to their
mobile customers. In 2011, shoppers
surveyed were more likely to access
the website of the store they were
actually in, than a competitor’s
website. This means that retailers
need to not only be concerned with
how their pricing stacks up against
their competitors, but also with how
their mobile presence compares to
the competition.


With the advent of mobile technology
and smart phones comes the phone app.
To have a business phone app on a
customer’s smart phone is worth gold.
In today’s world there is no better
 marketing/communication tool.
The smartphone app market could grow
by over 800% by 2013, Mobile app r
evenues would top 15 billion in 3 years.


ICANetwork is a technology service
company in the USA. This company
is the mobile solution as products
have been priced for the small
 business owner. The ICANetwork
products are solid, with solid customer
support. The products include mobile
optimization. ICANetwork does not
use a template, but recreates the
desktop as viewed by a desktop user.


The ICANetwork custom phone is
an awesome product and priced at
only $39/mth. The custom phone app
can be accessed at any time and can
be modified as often as required.
No special programming is required,
 a business owner can easily change
their daily specials.


First page on Google is vital as
stats show that most people never
go beyond that first page. ICANetwork
 will guarantee first page for your
local market area for your category
within 60 days or you do not pay.
All optimization work is done manually
 and in compliance with Google.
The ICANetwork staff work on the
website every month to ensure that
 it remains on that first page.


With mobile technology comes the
increase in QR codes. ICANetwork
offers free QR codes that will work
on all mobile platforms.
Be sure to try to “Call Now”,
this QR code will preload the phone
 number into the smartphone so that
all the use needs to do is hit send.


The internet has changed the paradigm
forever. It is unstoppable in virtually
 all areas of the modern world.
How many of us could have known
just ten short years ago, just how
vitally important the Internet would be
in our day to day lives? How many of
us could have known that a business
 would no longer be able to rely on
an ad in their local phone book,
or in their local newspaper to drive
that all important new customer,
client or patient to the front door?
Daniel Burrus, CEO of Burrus Research
says, “Most retailers haven’t considered
a mobile strategy yet. They know their
customers and consumers use smartphones
and tablets, yet they view these
things more as threats than opportunities.
But if you want to thrive, having a
well-planned mobile strategy is key.”
Companies must embrace this technology
or get left behind and lose their market
share. To reach out and touch someone
it’s no longer by phone ->
but by smartphone.


You may review all the
ICANetwork product and services
from the ICANetwork banner
below.


 



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