Must you sell products that individuals want? The response might shock you. And that’s since the answer is “not all the time.”

Let me explain, lots of newbie marketers begin by creating products that people need. But here’s the thing: Needing a product and WANTING a product are not the same thing. If you’re considering product creation ideas for what folks need but don’t want, you’ll go broke trying to convince your prospects that they ought to want your product.

In its place, start by finding out what your prospects want. (If they likewise need the product well, that’s even better).

Let me demonstrate to you what I mean…

What do you think a male college student needs? He needs to get decent grades. He needs to go to class. He needs to begin receiving greater grades on his examinations.

However, not all college students want that stuff. Believe it or not, there is an amount of college students who want and desire to play sports and party. Attending class and receiving respectable grades are low on their importance list (most likely, someplace near “doing their own laundry”).

So that means that if you attempt to sell something that this group needs, like a “How to Get To Ace Your Test/Exams” book, you will most likely fail miserably. That’s is simply because they don’t want it. Most of the time, some people do not want what they need, they want what they want or desire (it can be as simple as that). So your product creation concepts should be tailored on what your market is wanting.

Assuming you desire to achieve money online, you must figure out the things this group wants. It would be in your favor to figure out what they are already purchasing. After that, you then have to create something a bit better.

In other words, perhaps this particular niche market consumes reading materials about drinking games. Or perhaps this group desires to know how to go on an inexpensive spring break retreat to party locations like Cancun. Or you never know, perhaps this assembly wants to know how to acquire massive biceps and chest so they can look powerful on the beach during spring break.

Can you get my meaning now? The point is this: If you provide people with what they want (no matter if you think they need it or not), you’ll find the money. Also, if you provide people products and/or services they both want and need, you’ll could achieve even more.

But wait, here is the million-dollar question…

In what way do you find out what people want, so your product creation efforts are not wasted?

Some professionals propose that you survey your particular market. You simply just ask them. Hold on, you know what? Though surveys can give you certain stimulating perceptions and ideas you may not have thought about previously, surveys can at the same time be bias. Just since somebody utters they would purchase a particular type of merchandise does not always mean they really would buy it if the chance arose.

So instead, here is what you can do …

Discover what your market is ALREADY or presently purchasing. Well now you do not have to guesstimate whether or not the survey is correct. You will not have to guess what your market would or would not do when the opportunity to purchase arises. You discover for sure by discovering wherever your market at present spends their hard earned monies.

If you’re marketing information products (like ebooks), at that time you can begin by:

Researching what’s selling on Clickbank.com
Researching what types of books your market is ordering on Amazon.com.
Researching what the best websites in your particular niche are selling and promoting. (Just hunt for your leading keywords in Google and grasp what your contenders are selling.)

It can be really that simple.