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What it really takes to run a profitable home business online. Famous entrepreneur tells.

Publishers Note: Millions of people worldwide want to make extra money with their own home-based Internet business. Sadly, these folks overwhelmingly fail when they try to do business online. To help them, we sought out one of the world's most well-known business authorities, Dr. Jeffrey Lant.

 

WorldProfit, Your Key To Success!


We found Dr. Lant in his home office right across the
street from Harvard University, from which he has 2 degrees and overlooking the spot where General George Washington took command of the Continental Army in 1775.

Q:
Dr. Lant, how long have you been a home-based entrepreneur, and how long have you been advising people how to profit online?

Dr. Lant:
I've been advising folks how to succeed in small and home businesses and nonprofit organizations for over 30 years and have focused on assisting people succeed online in their home business since 1994.

Q:
What's the first thing a home-based entrepreneur should do when deciding to make money online?

Dr. Lant:
Candidly, the first thing these entrepreneurs must do is realize that in all important aspects there is no difference between running an online and an offline business. Both are BUSINESSES and must be approached accordingly. Many 'net newbies have the crazy notion that you can just post information online while waiting to bank the profits. Online businesses take the same focus and dedication as offline businesses.

Q:
What next?

Dr. Lant:
Get a domain. The Internet is a domain-structured environment. That is, you must have your own domain if you expect to build a profitable business. Lots of newbies get confused by this. They join a business opportunity, and get a self-replicating website. Then they think they've got a domain. Of course they don't! Domains are real estate that you own. YOU determine how big they get; YOU determine what goes on them. In all senses they are YOUR property and must be treated as such.

Q:
After you get your domain, what then?

Dr. Lant:
THINK BIG! The average home-based entrepreneur is a small thinker. They are trying to sell just one or a very few products or services. This is fine if you want minimum profits, but if you're ambitious you must take what you're selling today and brainstorm what other products your customers will want. Go to Google, and start searching for additional, related products. At all times, focus on building, adding, diversifying and expanding your site and what you sell.

Q:
Dr. Lant, we have time for just one more piece of good advice. What does every home-based entrepreneur need on their website that they don't have?

Dr. Lant:
In a word, INTERACTIVITY! The first stage of the 'net was where folks posted a passive website. That was great at the time, but time has definitely moved on. Now your customers want you to give them superior customer service, not just a 'contact us' button. You need to be able to greet your visitors, answer their questions, make offers, take orders and build relationships. This can only be done with interactivity. ALL home-based entrepreneurs need it, since interactivity dramatically increases profits.

Q:
As always, Dr. Lant, good, sound advice. Thanks for sharing.

Dr. Lant:
My pleasure.

Resource


For more straight talk on maximizing Internet
success, Dr. Lant offers all readers a FREE COPY of his 17th book: 'A Self-Made Internet Multi-Millionaire Tells You EXACTLY How To Make Money Online Every Single Day' (This is a $24.95 retail value).


About The Author


Author of 17 best-selling business books and hundreds of
practical articles, Dr. Jeffrey Lant is one of the world's best known and most respected marketers and business development authorities. He now focuses on helping people worldwide profit online and invites you to attend his FREE public programs on how to maximize your online success and avoid costly pitfalls. To get a complete program schedule, go to:

 


Charles Van Veen - President GlobalWebWealthAdvisor.com & Worldprofit Dealer



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