Part 6 of my series of Running an Online Business safely is all about Handling of Refunds.The popularity of shopping online has blown everyone's minds.Who could have thought that this popular new concept could have blown up into such an industry. I know it's always good to see what you are buying, but these days, cosumers are much more wary of scammers. Most of your customers will be happy with what they receive. Unfortunately, some of your customers will request a refund. It is an aspect of running an Online Business that you need to be prepared for.How you handle that refund request will determine the success and safety of your business.Most likely are you've noticed that most websites advertising their warescarry a guarantee that offers the customers a no-questions-askedrefund within a certain period of time. Until recently, this timeperiod would very rarely be more than 14 or 30 days, but it isbecoming increasingly common to see sites with guaranteesthat are valid for 60 or 90 days, and in some cases for the fulllifetime of the product.Did you know that offering a longer guarantee period is a veryeffective sales tool?It strengthens the fact that you have complete faith and confidencein your product. On the other hand, because most people who request a refundtend to do so within a few days of making the purchase, it isunlikely that increasing the validity of the guarantee willsignificantly decrease the number of refund requests you receive.The most important thing that you should remember about refundsis that under no circumstances should you ever refuse a refund ordelay when giving the customer their money back, no matterhow ridiculous the reason they gave you when they asked for one.
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Liz Delaney
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