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Here are a few benefits of a properly optimized
mobile website for your customer:

1. Becoming part of a rapidly growing market.
Cellular phones are smart and getting smarter.
The number of internet capable phones is growing
daily….. in fact there are nearly 73 million
smart phones in the US alone according to comScore.

2. Brand visibility increases with a well-designed
mobile website. It puts your prospects brand i
n front of consumers on THEIR terms and THEIR time.

3. Staying ahead of the competition is a huge
benefit. The number of mobile sites is growing
so rapidly that analysts predict that mobile
sites will get more traffic than desktop sites
by the end of 2013. This according to a study
published by Morgan Stanley.

4. Mobile websites blaze the trail. Because
mobile websites can be viewed “on the go”,
smartphone users see Companies with properly
optimized mobile websites as ahead of the
curve. In fact, a mobile website can lead to
desktop traffic as users switch from mobile
to desktop sites to “get the whole picture”.
Companies with mobile websites are instantly
believed to be farsighted and expansive.

5. Companies with mobile websites see a
rise in repeat visits. Mobile users want
information “on-demand”. Smartphones give
them that instant gratification. Companies
without a mobile website are losing that
particular consumer pool. With a mobile
website, users can find the information they
are looking for UP TO SIX TIMES FASTER THAN T
HEY CAN ON A DESKTOP WEBSITE. A survey by
 Harris Interactive found that mobile users
prefer a good user experience and functionality
to pure aesthetics.

6. Mobile websites increase traffic.
Adding a mobile website to your customer
or prospects web presence comes with a
substantial rise in visitors. Research
done by the Nielsen Companies show that
adding a mobile website increases traffic
to a company’s internet presence by 13%!

In today’s hyper-connected economy,
there is no reason for consumers to be
lacking information on any purchase decision.

In fact, 93% of all buying decisions start
with an online search!

A key fact that has a tremendous impact on
local merchants and businesses is just how
 mobile the consumer has become.

Searches on mobile devices have grown five
times in the past two years and today,
OVER 50% OF ALL LOCAL SEARCHES ARE
DONE ON A MOBILE DEVICE.

Consumers that won and use smartphones
conduct local searches nearly twice as
much, (61% vs. 32%), as general mobile
phone users. With 55% year after year growth,
smartphone penetration has dramatically
accelerated over the past two years,
signaling future increases in local
searches conducted from mobile devices.

This is great news for local businesses
 that are ranking high on searches, as
their customer is ready to buy. However,
there is always a middle step that
customers will take, and that is to
click through to the businesses’ website.
Once a potential customer gets to the
website, they expect a positive and
easy to navigate experience.

Here is what they will likely do when
they get there:

1. Get directions and operating hours–74%
2. Contact the store – 64%
3. Find product information – 61%
4. Make a purchase or order a service–50%

It is so important for companies to become
mobile friendly. Companies are now just
understanding if they do not move with
this technology they will lose their market
share.

The I C A Network mobile conversion
is done in an unique fashion and at an
affordable cost. ICANetwork are  also
leading the charge with mobile phone apps,
first page Google.  This is a  technology
service company based in the USA.

In 2011, shoppers surveyed were more
likely to access the website of the
store they were actually in, than a
competitor’s website. This means that
retailers need to not only be concerned
with how their pricing stacks up against
their competitors, but also with how their
mobile presence compares to the competition.

The business owner must understand just
how important and critical the digital
first impression is to their mobile customers.

According to Compuware:
1. Over 40% of users in a 2011 survey of
4014 global mobile web users turned to a
competitor’s web site when they had a
bad mobile experience.

2. 57% of mobile web users had a problem
in the past year when accessing a website
and 47% had a problem when accessing
an app on their smartphone.

3. 46% of mobile web users are unlikely
to return to a website that they had
trouble accessing from their phone,
and 57% are unlikely to recommend the site.

4. 34% said that they would likely
visit a competetor’s mobile website instead.

In another study, management consulting
firm Accenture found that 73% OF
MOBILE-POWERED SHOPPERS PREFERRED MOBILE
PHONES TO RETAIL CLERKS FOR BASIC ASSISTANCE!

There continues to be a great deal of
excitement in the mobile consumer category.
Consumers search, they review and they act…..
often within a very short period of time…..
making decisions on which local merchants
and businesses to visit based solely on what
 information they found on their mobile device.

There is a tremendous upside in mobile
 marketing opportunities for local businesses
that can, not only have a mobile presence
with a properly optimized mobile website,
but also have higher rankings on searches
that guarantee they can dominate their local market.