Become mobile friendly don't get left behind. In todays world where we are always on the move it is even more important that we make our websites where we offer our goods and services more mobile user friendly.

The use of mobile devices such as tablets and smartphones are being used more everyday to search for local business products and services The following stats show what a valuable asset a mobile friendly website really can be to your business.

This is a fact.

It is unstoppable in virtually all areas of the modern world. How many of us could have known just ten short years ago, just how vitally important the Internet would be in our day to day lives?

How many of us could have known that a business would no longer be able to rely on an ad in their local phone book, or in their local newspaper to drive that all important new customer, client or patient to the front door?

The Internet Has Changed The Paradigm Forever.

Embrace The Shift.

Society has shifted from the information age to the communication age. Don’t just inform people of products and services. You need to connect, interact, engage, create and share with consumers.

Costco Connection Monthly Magazine – May 2012

A yellow pages listing was once necessary for business. That evolved into the need for a Web page. Now, it all about apps: interactive tools for smartphone an tablets. Costco member Daniel Burrus, CEO of Burrus Research says, “most retailers haven’t considered a mobile strategy yet. They know their customers and consumers use smartphones and tablets, yet they view these things more as threats than opportunities. But if you want to thrive into 2012 and beyond, having a well-planned mobile strategy is key.”

Morgan Stanley analysts, in their ‘presentation on internet trends’, predicted that mobile and desktop traffic numbers will be virtually the same in the year 2013, and that mobile traffic will surpass desktop traffic by 2014.

Google,the 800 pound gorilla in the internet world, has publicly announced their predictions that mobile searches will surpass desktop searches by the end of 2013

 over Valentine’s weekend, 2012. The study showed that national chains are light years ahead of the independents, with only about one out of eight full service restaurant chains having a mobile ebsite. The numbers are even more dismal for independent restaurants, with only about one out of twenty utilizing a mobile optimized site. What makes this statistic especially shocking is that according to some studies and reports, half of all visits to restaurant websites are from mobile devices.

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  The Mobile User Is An Extremely Motivated Consumer, And Is Ready To Act Now.

  
  


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  Mobile users typically have different interests than users of desktop devices.They are likely to have more immediate and goal oriented intentions than desktop internet users.

  
  


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  Studies presented by the Mobile Marketing Association indicate that the typical desktop user, when searching the internet in order to make a purchasing decision takes about one week to act on that decision.

  
  


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  The typical mobile user takes about an hour to act on the same purchasing decision.

  
  


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  The intentions of a mobile user are more often than not to find out specific pieces of information that are relevant to their search.

  
  




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  Don’t Just Take My Word On All This

  
  


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  Do Some Research, Check It Out For Yourself!!

  
  


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  THE TIME TO GO MOBILE IS NOW.

  
  


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  * * More Stats And Figures * *

  
  


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  400% growth in mobile searches over the past year.

  
  


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  95% of smartphone users have searched for local information.

  
  


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  61% of users call a biz after searching.

  
  

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  59% of users visit a business after searching.

  
  


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  65% of all weekend Google searches happen on a mobile phone.

  
  


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  By 2013/14, more people will use their mobile phone than PC’s to get online.

  
  


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  One in every two mobile searches performed is for local information.

  
  


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  There will be one mobile device for every person on Earth by 2015.

  
  


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  There are 48 million people in the world who have mobile phones, even though they do not have electricity at home!

  
  


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  Sources:

  
  


• 1. Gartner, 2010; Google Internal Data, 2011; Google/IPSOS Reid 2011


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  2. OurMobilePlanet.com

  
  


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  3. Google “Mobile Movement: Understanding Smartphone Users”

  
  


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  4. Adobe Systems Adobe Mobile Experience Survey, 2011; eMarketer, 2011

  
  


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  5 Cisco.com /Cisco Visual Networking Index: Global Mobile Data Traffice Forecast Update, 2010-2015

  
  


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