In my previous post I wrote about social media sites and how they can be very addictive. Today, I’d like to share with you how social media for business can be very useful for your online or offline enterprise. Almost every large corporate has nowadays a FaceBook page and a Twitter account. They use social media as a branding tool and as a way to gain more customers.
A while back I tweeted about going to France for a vacation and flying on KLM. I was very surprised to receive a reply to my tweet by someone at KLM congratulating me and thanking me for flying with them. Large corporates have social media managers and staff to build their image and connect with their customers. Sure, I will consider them again when flying to Europe.
If social media for business is good for mega companies it surely can be good for small business owners too. Unfortunately, small businesses do not have the same financial resources to employ a team of social media workers and it still can be a huge time waster if not done properly. There are solutions.
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