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Warrior Forum Sells – What Does It Mean?



In 1997 an online entrepreneur named Allen decided to create an online community of like-minded individuals. The objective? To share ideas, learn from each other and give each other moral support.


 


17 years later Allen sold the Warrior Forum for over $3 million. Not a bad payday for what started as a small online forum.


 


So what can we take from this? First, with the right idea and the follow-through to make it happen, empires can be built and fortunes made.


 


Second, there comes a time to move on. Some might say the Warrior Forum is in need of a little shaking up, so we'll see what happens with the new owners, Freelancer.com


 


One of their new policies is changing the price of a WSO from $40 to $20. This has more than a few people stirred up, namely those who think we'll see more junk WSO's.


 


But I think it's a very good thing, indeed – and we need not fear an excess of poor quality WSO's. Here's why:


 


Bad WSO's don't get in the way of good ones. Generally, 99% of your WSO traffic will come from your own promotions and the recommendations of your affiliates. This sends the traffic straight to your WSO page, bypassing all others.


 


While it's certainly true that more WSO's means each particular WSO will remain on page 1 for a shorter time, that should not be a major traffic factor. In fact, if you're relying on staying at the top of the listing for traffic, you're doing it wrong. Focus on sending your own traffic via your lists, your blog and your best affiliates. This is where the real traffic comes from.


 


Now you can afford to do twice as many FREE WSO's. So why would you do a free WSO? To get new subscribers and to make money. First, you give away something terrific in exchange for an email address. Then on the download page you link to another, related WSO of yours or an affiliate product to make immediate sales. You can promote your free WSO in your signature file. And you can also find other free WSO's and offer to do a promotional swap with them.


 


More WSO's means more opportunities to JV. Got a product that's not selling as well anymore? Offer it to other WSO sellers to use as a free bonus to their product. This way you're continuing to build your list of buyers even after your product stops selling well.


 


The lower entry price means you can experiment more. Test to see what works well and what doesn't. Run two WSO's for the previous price of one. Really, you can get more creative and mix it up, testing to see what offers and what sales letters sell the best.


 


More new marketers will take the WSO plunge. Does competition sound like a bad thing? Actually, fresh minds with new thinking sometimes create the very best ideas of all, so stay tuned and see what happens in the WSO section – it could be interesting!


 


One last note: I know some marketers are going to rush to create products that claim to show how to make money now that the Warrior Forum has changed hands. Folks, unless and until the new owner makes drastic changes, the forum works like it always has: Build yourself a great reputation, create alliances with other outstanding marketers, offer only high quality advice and products, and always, always be the good guy. It really is that simple.


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