STOP and look around,
there is no question that
the world has gone mobile.
At the bus stop, standing in line,
take note of how many people are
passing the time by using their
smartphones. Maybe they’re browsing
the internet, reading the news or
just texting. This will help you realize
just how widespread the use of mobile
devices are today, and further, just how
vitally important it is for your prospects
and customers to have a mobile optimized
website.
While mobile visitors accounted for just
under 4% of all website visits in 2011,
during 2012, analytics have shown that
mobile visitors were up to almost 16% of
all website visits. This falls in line
with recent reports that mobile devices
make up about 20% of ALL US web traffic.
That means that about one out of every
five visitors to websites in the US,
is using a mobile device to do so.
The mobilized shopper of today is
impaction merchants, retailers and other
businesses in ways never seen before.
The playing field has definitely shifted
in favor of the informed consumer who
totally expects to find what they are
looking for when they want it….. right now.
For the local business to be competitive,
they must be mindful of some current
consumer facts:
1. 94% of smartphone users have searched
for local information
2. 70% called a business after searching
3. 66% visited in person
4. 90% of these users acted within 24 hours
Access to mobile information has to be
incredibly user friendly for the
mobile devices of today.
Smartphone users in general favor browsers
over apps, (48% vs. 26%) with iPhone users
being the most likely to use apps (40% vs.36%).
To effectively reach the broadest shopping
base, the business should really utilize
both options.
Most Companies probably DON’T have a mobile
website.
While this may not have been a big problem
even last year,it’s quickly becoming extremely
important to have a functional mobile version
of their website ready for their customers.
More than half of U.S. consumers own a
smartphone.
It’s hard to believe that the first iPhone was
released only a few years ago. In a few short
years since 2007, smartphones have become a
fixture in American culture.
Since it’s not 2007 anymore, you can’t ignore
the fact that more people have smartphones
than feature phones, (basically any phone
that isn’t an iPhone, BlackBerry, Windows
phone or Android), and they’re using those
smartphones to browse the internet.
Think about a restaurant or a local business
that provides entertainment. You should know
that a large portion of the keywords in that
category, (21% of the total), are searched
MORE FROM MOBILE DEVICES THAN DESKTOPS
OR LAPTOPS. This includes the “high funnel
keywords”, (“restaurant”, “restaurants”,
“bars”, “fast food”).
According to Google search volumes, 88%
of the total search volume for the keyword
“restaurants” comes from mobile devices,
and 97% of the total volume for “bars” comes
from mobile devices. Ironically, according
to a recent Restaurant Sciences industry
study, 95% of independent restaurants
do not have a mobile website.
Communication is important. Business need
to communicate with their customers, and
with the “Mobile Revolution” what better
way than through a phone app.
In the past companies could pay up to
$5000 for a phone app or to have their
website become mobile friendly, which
is totally out of reach for the small
business owner.
The truth is most business do not know
how or where to begin with mobile technology.
ICANetwork is a technology service company
that is based in the USA. The ICANetwork
custom phone app is a 6 page mini website
that can be modified as often as the
business requires.
Included in the USA is unlimited SMS texting.
The price $39 a month, less than 1.40 a day
or less than a cup of coffee.
ICANetwork other products and services include,
-first page Google,
-mobile website conversion
-free QR codes.
-facebook management
Priced for the small business owner,
ICANetwork is becoming a leader in
the mobile industry.
Please review the ICANetwork
products and services from the
banner below.
