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50 Secret Tips On Email Marketing

50 Secret Tips On Email Marketing


 







Email Marketing Tactics


 


Email is a wonderful business tool that, if used properly, will enhance


your sales and marketing efforts significantly. Email marketing is one of the most


effective ways to make money online and shouldn’t be overlooked.  Pay close attention to


the end of this article for some powerful bonus information. Try these methods to


get the most out of email communications:


 


1. Use permission lists only.


2. If you buy a list, make sure it is qualified – that is, those email


addresses are valid and they belong to people who have opted in to


receive emails on products like yours.


3. Ideally, build your own list.


4. Include an opt-in page on your web site, so people can sign up to


receive email communications from you.


5. As an incentive, offer customers something free in exchange for


signing up – a one time discount code, or a free ebook.


6. Make it easy to opt out or update an email address.


7. Only ask for the information you need – too many questions puts


people off.


8. Adopt a formal policy about how the data will be used, and make


sure each subscriber has to read those terms before opting in.


9. Honor those terms, no matter what.


10. Put a cap on the number of emails you send each subscriber –


once a week is likely to be welcomed, but three times a week may


cause people to opt out.


11. Set up your system to flag addresses after so many failed


delivery attempts; this will make it easier to keep your email list


clean and up to date.


12. Avoid attachments; many people won’t open them.


13. Go for something that will work in the body of an email.


14. Offer plain text as well as HTML to accommodate different


loading speeds.


15. Set up a reply email, so your subscribers can reach you when


they want to respond to the email.


16. Consider using a newsletter format for your email


communications.


17. Subscribe to a few email newsletters, so you can see how others


are using the medium.


18. Make notes on what type of newsletter formats seem to grab


your attention.


19. Ask others for their opinion of which newsletters they like, and


why.


20. Don’t send email communications when there is nothing new to


say. Repetition will only cost you subscribers.


21. Make the content of the email interesting.


22. Avoid the appearance of being spam, by not using all capital


letters in the title for the email, or announcing “Free” in the title


line.


23. Do always make sure the subscriber’s name appears in the “To”


field. It’s more personal.


24. Look into using email programs that automatically include the


subscriber’s name in the body of the email.


25. Keep it short and sweet. Rambling emails, even if they are


newsletters, are likely to be closed and deleted without being read.


email marketing


26. Always have the email come from the same person at your end.


It helps to create a sense of rapport and stability.


27. Never use a subject or title line that is misleading; always make


it descriptive of what is in the body of the email.


28. On the other hand, keep it snappy. Instead of “Your November


Newsletter”, use the title of one of the more important articles in


your newsletter.


29. Make it clear that it is okay to forward the email to others, if the


subscriber likes. This form of viral marketing can grow your


subscriber list over time.


30. Always include links to your product pages in the body of the


email.


31. Also include an easy opt-out link at the bottom of the


communication.


32. Be sure to solicit responses and comments. People love to share


their thoughts.


33. Formatting is especially important in plain test messages. Keep


the attention going by using bulleted lists instead of lengthy


paragraphs.


34. Stay away from using all capital letters or italicizing words, as


they can be harder to view on a computer screen.


35. Watch the use of color in your emails, especially with text;


lighter colors tend to be hard to read, especially on a white


background.


36. Use fonts that are similar to those used in most email clients; it


will make it easier to arrange the text to best advantage, especially


for plain text emails.


37. Include some incentive to visit your website, such as promoting


a new product or noting a new blog entry.


38. Don’t forget to include a special offer or a discount from time to


time.


39. Always thank the subscribers for their time and support.


40. Before you send the emails to clients, send them to an email


address of your own, with one in HTML and another in plain text.


That way, you know exactly what the subscriber will see.


41. Don’t be afraid to try something different now and then. Vary


texts, layouts, and other elements to see what subscribers respond


to best.


42. Keep the text of the email focused; rambling will lose your


audience, just as wandering text on your website will drive visitors


away.


43. Use a reliable program to blast mail to your subscriber list; most


allow you to review a report of successful deliveries once the job is


complete.


44. Review the reports regularly, and compare them to spikes in


your web site traffic, and the responses you get about specifics of


the emails.


45. Used software to tabulate and categorize the responses. It will


make it much easier to process them and turn them into usable


data.


46. Assess the percentage of response you get. The industry


standard is between five and fifteen percent. If you are getting less


than that, it is time to rethink your approach.


47. If a response serves as the inspiration for an article in the next


newsletter, ask the subscriber if it is okay to mention them by first


name and initial. This is enough to maintain anonymity, while still


recognizing their contribution.


48. Ask subscribers to submit some of their own copy once or twice


a year. You may be surprised with the quality of what you receive.


Reward the best one with a free ebook or other product.


49. Send out special holiday emails along with your regular weekly


communications.


50. Listen to the feedback from your subscribers. It will help you


refine the mailings as you go along.


This is a start of a series of Helpful Blogs that will help you make money online. Keep a eye out for my blog for the rest of the series- /tonym36


Bonus Tips:


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2) Need Leads to Email. Get 2000 Free MLM/Business Seeker Leads Monthly along with a Free Email Blast Marketing System. 100% Free. Visit- http://www.freedailyleads.com


 


 


 



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I joined Empower Network to expand my thinking and reach the goals that I have only dreamed of. Empower Network his empowered me to do just that. If you haven't joined yet I don't know what you are waiting for. This is a powerful movement that I wouldn't miss for the world. I am here to help you succeed to the next level. Let's do this as a team. We start together and reach the top together. Get started for as little as $25 a month. Click the link below to get started. Empower Your Life, Empower Your Income. Click Here. I also want to get you started promoting your new Business. Get 100 Free MLM/Business Leads Daily with a Free Email Marketing System. 100% Free - Click Here.



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