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The Purpose of a QR Code.


 


 


 


 


 


 


The QR code is a type of
two-dimensional matrix barcode
that was first designed for
use in the automotive industry.


Believe it or not, this
technology is now revolutionizing
mobile marketing.



You can use the QR code to
drive traffic to your own
little space on the web:
Your Website.


The Purpose Of A QR Code Is Simple:


They are a shortcut for doing
what users could have done
the hard way – load up a browser
and type in your website URL.


A fundamental mistake often made,
is that the website that they are
being sent to is NOT a mobile
website, that has been designed
specifically to meet the
limitations of mobile screen
sizes and navigational control.


If a person is affluent with
scanning QR Codes  they will
expect to see a mobile site.


A website that has been designed
specifically to meet the
limitations of the small size of
a  mobile screen.


If that user must pinch to enlarge
and  scroll sideways, up, down to
read the content they will most
likely leave that site.
And worse may never come back.



Get it right and you’ve got
an effective mobile marketing tool,


Get it wrong and you’ve
frustrated and lost potential customers.


With the technology of mobile devices
constantly expanding, especially
within mobile internet, QR-Codes
are the perfect solution to quickly
and efficiently bring smartphone
users onto your mobile website.


Provide Value, make it worth your
customer’s time to scan the code.
Reward them for their efforts!
Don’t just place a small QR code
on the corner of your poster or
flyer and expect engagement.


Instead, build your advertisement
around the QR code and emphasize
the reward for scanning the code!


You can win new customers by
allowing passers-by to scan a
QR code displayed in your window
or handouts and other printed materials.


Help the consumer to remember your
company for future reference and
grow your marketable database
with qualified leads.


Understandable so, most small
businesses do not know where to begin
 to make mobile data capture an
integral part of their strategic
marketing plan.


Not to worry...... ICANetwork is a
technology service company,
let us take care of the technology
while you take care of running
your business.


Why Does ICANetwork Give
2 QR Codes With the Custom Phone App:


One code takes the prospective
customer to your mini mobile website;
the second code takes you to a
text page where the customer must
manually confirm "yes" to receive
your text messages.


ICANetwork takes spamming seriously,
the customer must confirm that they
wish to receive your updates.


QR CODE HISTORY AND FACTS:


This technology was created by a
Toyota subsidiary DENSO WAVE
in 1994 to track vehicles during
the manufacturing process.
This ‘barcode’ was designed to
allow its contents to be decoded
with supreme accuracy at high speeds,
hence deriving the term Quick Response.


The QR Code is a information matrix
that carries information that can be
read in the vertical and horizontal
direction.


After a while, other business began
to realize the potential of using
the QR-Code in their own industry.


The most commercial use for QR-Codes
is in the telecommunications industry
where the mobile phone seems to be the
biggest driver of their popularity.


QR-Codes have become more popular
than the typical barcode as the typical
barcode can only hold a maximum of 20
digits, whereas the QR-Code can hold
up to 7,089 characters. This makes
the use and diversity of QR-Codes
much more appealing.


QR-Codes are capable of encoding the
same amount of data in approximately
one-tenth the space of a traditional
barcode. QR-Codes are capable of
handling of sorts of data, including
numbers, alphabetic characters, Kanji,
Kana, Hiragana, symbols, binary
and control codes.


A great feature of QR-Codes is that
you do not need to scan them from
one particular angle.


QR-Codes are capable of omnidirectional
(360 degree’s) high-speed reading.
QR-Codes scanners are capable of
determining the correct way to decode
the content within the QR-Code due to
the three specific squares that are
positioned in the corners of the symbol.


Many Android, Nokia, Blackberry
handsets, and the Nintendo 3DS, come
with QR code readers installed. QR
reader software is available for most
 mobile platforms. The QR-Code effectively
 bridges the mobile phone users onto
the mobile web.


World wide usage of the QR code usage
is expanding rapidly. In the USA,
for the month of June 2011, according
 to one study, 14 million mobile users
scanned a QR code or a barcode.
Some 58% of those users scanned a QR or
bar code from their home, while 39% scanned
from retail stores; 53% of the 14 million
users were men between the ages of 18 a
nd 34. Interestingly, 52% of the QR
codes scans last year were to acquire
“additional information”.


References:


Wikipedia Mobile barcodes


ICANetwork offer many products
and services. Their QR codes
are free and work on all
mobile platforms


please take some time to
review the ICANetwork products
on the banner below


 



 


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