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How To Come Out With Innovative Ideas That Sell


Many people can come out with innovative ideas.


But coming out with innovative ideas that sell


requires some skills. Today, I’m going to show


you how to do it.


There are only 3 steps to follow:


1) Find a hot market with lots of buyers


2) Identify the limitation of existing products in


the market


3) Think of an innovative solution to overcome


that limitation (Tips: the innovative solution is


usually a combination of two existing solutions!)


That’s it. If you follow these 3 steps, you will be


able to come out with innovative ideas that can


easily make you money.


Let me show you how others, including myself,


use these 3 steps to come out with profitable


ideas.


In the 90s, someone came out with a viral lead


building system known as a Safelist system. In


this system, everyone in the system is able to


send emails to each other, and hence the name


“Safe List”, i.e. a list that is safe to send emails


to. When it first started, everyone was excited


because suddenly, they can reach out to thousands


of people for free. However, what they didn’t realize


was at the same time, they were receiving thousands


of other emails from other members too!


Soon, people realized that their emails were flooded


and they started to think of alternatives. A simple


solution was to redirect those emails to free accounts


such as Yahoo and Hotmail accounts.


Guess what, the trick soon spread throughout the


industry and everyone started doing the same thing.


The end result was, everyone was trying to email to


everyone but no one was reading any email!


As you can see, lead generation is a hot market. But


the existing ‘Safelist’ solution has a big problem.


People do not want to flood their emails.


Here comes the idea maker who thought of a solution


to this problem……


In 2000, a renowned internet marketing guru, John


Reese, came out with an ingenious system. He combined


the idea of safelist and network system. In his novel


system, members can send emails to their 10 levels


of members. Let me explain……


For example, A1 recruits B1 and B2 who become A1’s level 1.


B1 and B2 then recruit C1, C2, C3, C4 who become A1’s


level 2 and so on. It’s something like your referral structure


at EmailCashPro. To A1, he will be able to send emails to


all the Bs, Cs, Ds, Es, Fs…. all the way to the 10th level.


This is a powerful system because in this system, the


maximum number of emails each member can receive is


limited to 10, since only the immediate 10 uplines can send


emails to the member. But the member can email to thousands


of people in his 10 levels of network. If you don’t get what I


mean, take out a piece of paper and work out the maths. It’s


not hard to figure out.


John’s ingenious system has shaped the lead generation


industry. Today, many other lead generation programs use


a similar system to build leads.


What John did was he took the safelist idea, which is an


existing system but with a limitation, and combined it


with network building system, which is another existing


system. I hope you can see that nothing truly innovative


is created here. He merely combined two systems into


one in order to overcome the limitation of the safelist


system.


John’s system solved the problem of members’ emails


being flooded with thousands of emails. However, members


in the system still have to receive emails from their 10


uplines in the system, which is still obtrusive and annoying.


In reality, many people in such system still divert their


emails to junk accounts.


There you have it. Another limitation that is waiting for


someone to overcome.


This time, I grabbed this opportunity to create a system


that allows members to build leads without having to


receive any email from any member in the system.


You may have guessed it by now. Yes, the system i


s called LeadsLeap.


Basically, I took John’s system, which is already an


improved version of the safelist system, and combined


it with contextual advertising system. For those who


don’t know what is contextual advertising, go to


Google.com and do a search for “birthday gift”.


Look at the advertisements on the right hand side.


Those are contextual ads.


In a nutshell, members of LeadsLeap.com will not


have to receive emails from any other members in


the system. They will only receive info-packed


newsletters (now info-packed blog) from me.


The twist in the system is that I allow members to


post their contextual ads in my newsletter. To a


member, besides reading high quality newsletters,


he will also see the contextual ads posted by his


10 uplines. He can click on the contextual ads in


the newsletter if he is interested in the ad. If not,


he can just read my newsletter and learn more


about making money online.


Again, nothing truly innovative has been created.


I simply combine two existing systems into one in


order to overcome the limitation of John’s system.


That’s it. 3 simple steps you can use to come out


with innovative ideas that sell!


Make use of these 3 steps. The next winning innovative


idea can be from you!


http://www.leadsleap.com/blog/how-to-come-out-with-innovative-ideas-that-sell/?r=lindah3



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