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How To Come Out With Innovative Ideas That Sell

Many people can come out with innovative ideas.

But coming out with innovative ideas that sell

requires some skills. Today, I’m going to show

you how to do it.

There are only 3 steps to follow:

1) Find a hot market with lots of buyers

2) Identify the limitation of existing products in

the market

3) Think of an innovative solution to overcome

that limitation (Tips: the innovative solution is

usually a combination of two existing solutions!)

That’s it. If you follow these 3 steps, you will be

able to come out with innovative ideas that can

easily make you money.

Let me show you how others, including myself,

use these 3 steps to come out with profitable


In the 90s, someone came out with a viral lead

building system known as a Safelist system. In

this system, everyone in the system is able to

send emails to each other, and hence the name

“Safe List”, i.e. a list that is safe to send emails

to. When it first started, everyone was excited

because suddenly, they can reach out to thousands

of people for free. However, what they didn’t realize

was at the same time, they were receiving thousands

of other emails from other members too!

Soon, people realized that their emails were flooded

and they started to think of alternatives. A simple

solution was to redirect those emails to free accounts

such as Yahoo and Hotmail accounts.

Guess what, the trick soon spread throughout the

industry and everyone started doing the same thing.

The end result was, everyone was trying to email to

everyone but no one was reading any email!

As you can see, lead generation is a hot market. But

the existing ‘Safelist’ solution has a big problem.

People do not want to flood their emails.

Here comes the idea maker who thought of a solution

to this problem……

In 2000, a renowned internet marketing guru, John

Reese, came out with an ingenious system. He combined

the idea of safelist and network system. In his novel

system, members can send emails to their 10 levels

of members. Let me explain……

For example, A1 recruits B1 and B2 who become A1’s level 1.

B1 and B2 then recruit C1, C2, C3, C4 who become A1’s

level 2 and so on. It’s something like your referral structure

at EmailCashPro. To A1, he will be able to send emails to

all the Bs, Cs, Ds, Es, Fs…. all the way to the 10th level.

This is a powerful system because in this system, the

maximum number of emails each member can receive is

limited to 10, since only the immediate 10 uplines can send

emails to the member. But the member can email to thousands

of people in his 10 levels of network. If you don’t get what I

mean, take out a piece of paper and work out the maths. It’s

not hard to figure out.

John’s ingenious system has shaped the lead generation

industry. Today, many other lead generation programs use

a similar system to build leads.

What John did was he took the safelist idea, which is an

existing system but with a limitation, and combined it

with network building system, which is another existing

system. I hope you can see that nothing truly innovative

is created here. He merely combined two systems into

one in order to overcome the limitation of the safelist


John’s system solved the problem of members’ emails

being flooded with thousands of emails. However, members

in the system still have to receive emails from their 10

uplines in the system, which is still obtrusive and annoying.

In reality, many people in such system still divert their

emails to junk accounts.

There you have it. Another limitation that is waiting for

someone to overcome.

This time, I grabbed this opportunity to create a system

that allows members to build leads without having to

receive any email from any member in the system.

You may have guessed it by now. Yes, the system i

s called LeadsLeap.

Basically, I took John’s system, which is already an

improved version of the safelist system, and combined

it with contextual advertising system. For those who

don’t know what is contextual advertising, go to

Google.com and do a search for “birthday gift”.

Look at the advertisements on the right hand side.

Those are contextual ads.

In a nutshell, members of LeadsLeap.com will not

have to receive emails from any other members in

the system. They will only receive info-packed

newsletters (now info-packed blog) from me.

The twist in the system is that I allow members to

post their contextual ads in my newsletter. To a

member, besides reading high quality newsletters,

he will also see the contextual ads posted by his

10 uplines. He can click on the contextual ads in

the newsletter if he is interested in the ad. If not,

he can just read my newsletter and learn more

about making money online.

Again, nothing truly innovative has been created.

I simply combine two existing systems into one in

order to overcome the limitation of John’s system.

That’s it. 3 simple steps you can use to come out

with innovative ideas that sell!

Make use of these 3 steps. The next winning innovative

idea can be from you!



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