It is more challenging now than it was just a few years ago to market effectively online using email. Fewer email messages are being read, so your email marketing advertisement is lost.
Enter mobile SMS or text marketing. A high percentage of text messages are opened. And, they are viewed soon after they are sent.
https://www.responsemagic.com/l2?20335
Done right, mobile SMS marketing gets much better results than email marketing in the 2015 market place.
Oh, did I forget to mention that there are more mobile phone users than laptop users globally.