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The impact of Videos on people has been known for a very long time

 

 

Getting a good video ad, or an explainer video is only half the job.

The majority of the job the video needs to accomplish is that it needs to get your leads and sales. Now, this is the slow burn and one that requires patience on your part. Not all the people who view your video anywhere on the internet will make a purchase from you and so the conversion rate becomes important here. So here are a few tips for you to push up your conversion rates and get more customers for every penny you spent on your video marketing campaign.

 

 

 

Gated videos are those which require some form of input from the user to access.

It could be their name and email ID, or their phone number or something similar. The basic premise here is that we are giving the customer access to something interesting and engaging. It could be an ebook, or a walkthrough of the product or something similar, something interests the customer. In return, you take the customer's email ID and other details for your sales team to follow up on. The lure of the exclusive content would cause the customer to give you some details for you to follow up on.

 

 

 

 

 

 

 

 

A clear Call To Action helps the customer make up his or her mind about what to do next once they have watched the video.

There is a very common concept in psychology called Decision Fatigue. It basically says that people can only make a limited number of decisions every day. Beyond that number, they simply do not care or postpone that decision. CEOs like Mark Zuckerberg use that and wear the same clothes every day to make themselves more efficient. Use the same principle and ease your customer's decision-making process by giving them clear and accessible CTAs.

 

 

 

 

Customers like to hear from other customers about their experience.

This is what helps to build trust in new and potential customers. So always reach out to your long term customers and ask them to help you out by recording a short video testimonial for you. It would help you in winning over your other potential customers and building trust with them. You can, in turn, incentivize your customers for making these videos by promising them a discount on their next purchase or something similar.Getting a good video ad, or an explainer video is only half the job. The majority of the job the video needs to accomplish is that it needs to get your leads and sales. Now, this is the slow burn and one that requires patience on your part. Not all the people who view your video anywhere on the internet will make a purchase from you and so the conversion rate becomes important here. So here are a few tips for you to push up your conversion rates and get more customers for every penny you spent on your video marketing campaign.

 

 

 

 

 


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We at Simple Little Videos create Animated Explainer Videos that have helped our clients get:

Higher Engagement
Better Sales, conversions and leads
Better Understanding of their product or business.
Increased Traffic through Google Searches and Video Sharing Sites
And yes, videos are cool! People love watching and sharing them!

Explainer Videos can be used in your newsletters, social media profiles, website, meetings, elevator pitch, conferences or induction programs for that matter.

->   http://simplelittlevideos.com

 



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