SEO stands for Search Engine Optimization, which is the art of optimizing a website in order for it to rank well in Google and other search engines. Since the year 2000, SEO has evolved a lot following search engines improvements and changes in the way they evaluate websites in order to rank them. A little of history is necessary to understand what is SEO.
Watch this excellent video by Lisa Irby and you will understand clearly how SEO evolved andwhat is SEO today:
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